The Léna Situations collection with Maybelline, sold out in one hour
Promotional effects . A small venture at the conclusion the year that pleased the Léna Situations society! The YouTuber held the venture secret till the week that is last disclosing everything on a daily basis before its release. The Parisian that is young worked Maybelline on an accumulation of lipsticks.
But she would not create the goods from A to Z. “we are really not on a collection whenever I created a make-up line, we will never be doing it, you will find folk superior to me personally for do it. Right here we are on an assortment where I have been leftover with a aspect that is totally creative, determine Léna Situations within her tale of December 5 . The brand that is cosmetic it on the packaging. To start with, she needed to discover basic idea in approximately twenty minutes. “It took 3 months,” acknowledges Lena.
4 lipsticks, 4 meanings
For your launch of these four lipsticks, Maybelline New York requested their to imagine 4 different packages for all the colors. And every of those packing provides real meaning. The RAL that is first is with an inscription that signifies the YouTuber really: “You include da bo $$” (you are supervisor). The second is pink, the color that is same the settee in his home. Outcome, this product keeps a sign that is small the inscription “Hôtel Mafouf”. The third is Léna problems’ favored. It’s a nude with lots of positive inscriptions: “We’m on top”, “I attract the positive”, “We’m likely to become successful” … “I desired to make a lipstick that settled you comments” confides the videographer . Finally, the past a person is burgundy and is called “Paris brand-new York” because “it’s just what brings me personally nearer to Maybelline”.
All lipsticks are offered entirely on Amazon for 12.99 euros. The volumes were extremely restricted, therefore, the products can not be obtainable in shop. Product sales begun at 5.30 p.m. fleetingly before 7 p.m., all of the RALs were rented out already except the pink on the colour of the settee from the Mafouf lodge (which will be now). The colour red was actually the first to be unavailable.
Week MAYBELLINE HOUSE IS BACK AGAIN FOR NEW YORK FASHION
INFORMATION: Maybelline House returns to New York City for its 2nd periods, to submerge influencers and customers in the world of Maybelline through specially curated brand knowledge. Located in the heart of New York’s Greenwich community, Maybelline House will instantaneously transfer one to a quintessential NYC attic, with room focused on best-sellers and newer releases from Maybelline. Me! family area, modify your own personal tone of SuperStay Matte Ink or discover ways to eventually master winged eyeliner, guests need the chance to feel the Maybelline brand name and items in a new, interactive way whether you seize a seat on the larger-than-life shifts during the suit. Visitors will in addition be pushed to get their particular makeup to the examination, with maybelline-inspired art that is latte Bluestone way.
The Maybelline quarters will also show off exciting new partnerships for your brand, like the introduction on the brand’s upcoming ‘Makeup On ways’ gaming; guests will be able to have fun with the online game for the first time actually ever on-site. This brand new York influenced games, being in close providers with the introduction of some other exciting introduction, the Maybelline nyc x Ashley Longshore SuperStay Matte Ink range. The influenced images from celebrated pop musician, Ashley Longshore are reimagined into an dining that is interactive that encourages visitors to show off their particular creative part. To register for a spot from the Maybelline House